SpotLiFi is a LC enabled location-based spotlight that provides information, guidance or advertisement in the format of audio, video, pictures or text through a mobile device.
SpotLiFi shines light on an object or a spot; receiving the light through a smart phone or smart glasses, and SpotLiFi application, the information will be displayed. This concept could be adopted for Augmented Reality applications.
The SpotLiFi concept can be used in any place that location-based information, guidance or advertisement could enhance the user experience. Below are some examples of use cases:
Museum / Gallery / Exhibition / Boutique / Stores
Provide multimedia information/advertisement about products or art pieces
Metro / Bus / Train / Airport
Provide commuters/travelers with guidance information around the stations/airports, as well as inside the transportation vehicles
Assistance to disabled
To assist people with disabilities such as visually impaired, providing location-based voice messages and guidance.
The benefits of our SpotLiFi solution for mentioned applications include:
- Livens up the atmosphere by adding value to events (increased fun of participation, greater appeal)
- Attracts more people by transmitting information on good deals.
- Adds value and convenience to a facility by providing a variety of information, including multilingual information, without any adverse effects on the facility’s interior design.
- Improves the service quality by allowing effective marketing of the facility based on the popularity ranking of display items, and effectively providing the information visitors want most.
- Increases repeat visitors by providing coupons through advertisement signboards, by attracting larger crowds and by giving out reward points to visitors.
- Deepens visitors’ understanding of merchandise and raises their purchase intentions by providing detailed information of products on display and sales menus. Helps plan an effective marketing strategy by enabling the measurement of advertising effect based on an access log and the analysis of visitors’ interests and behavioral patterns. Increases selling opportunities by utilizing digital signage linkage for guiding visitors from physical stores to their online shopping websites.